The Perceived Value of Apple : Possible Customer Segmentations and their Analysis by Brand & Self Concepts and Attitude towards the Recent Changes

Ecsédi, Anett (2012) The Perceived Value of Apple : Possible Customer Segmentations and their Analysis by Brand & Self Concepts and Attitude towards the Recent Changes. MA/MSc thesis, BCE Gazdálkodástudományi Kar, Marketing és Média Intézet.

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Free and unrestricted access: http://publikaciok.lib.uni-corvinus.hu/publikus/szd/Ecsedi_Anett.pdf


Item Type:MA/MSc thesis
Subjects:Marketing
Sociology
Information economy
ID Code:5920
Specialisation:Marketing szak
Deposited By:Beáta Vasvár
Deposited On:15 Feb 2013 10:00
Last Modified:15 Feb 2013 10:00

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