The Future of Education: University and digital companies in an ever-changing global landscape

Absztrakt (kivonat)

There are significant changes that are currently happening in the higher education sector. EdTech companies started to emerge and penetrate various parts of the education value chain. These companies provide solutions for fast reskilling, valued by both students and employers. Technology also calls for response by higher education instutions. These open questions are calling for a thorough assessment of key roles for each market player. This research is an exploratory case study research, where 1 university and 2 EdTech companies are analyzed. The cases are complemented by seasoned consultants of a leading consulting firm. Results suggest that both universities and EdTech markets provide relevant solutions, but the market is changing rapidly, and constant justification of value is needed. The cases and experts also cover data and its potential use in the higher education sector.