Alternative methods for barber shops to survive during COVID-19 in Hungary.

Absztrakt (kivonat)

The last year and a half has been tough for many people and professions, as for my profession. I would like to use my studies to show that for situations like COVID-19, how you can prepare. In the literature review, I am going to use crisis management and change management to get answers. The dissertation includes a survey, interviews, business model canvas with which I would all like to find a solution how to handle COVID-19 and similar crisis situations mainly for barber shops, but eventually for any similar businesses. The results I discovered is that for a problem as global as COVID-19, combined with a profession that is based on so much on personal contact can’t be replaced otherwise. There may be temporary alternatives, but these alternatives are not sustainable in the long run. All the researches I have done support this hypothesis. Key words: change management, crisis management