The theory of brand revitalization : A means-end chain analysis perspective

Marton, Zsuzsanna (2013) The theory of brand revitalization : A means-end chain analysis perspective. Outstanding Student Paper, BCE, Marketingstratégia szekció.

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Item Type:	Outstanding Student Paper
Notes:	1. helyezett
Subjects:	Marketing
ID Code:	6224
Deposited On:	31 Jul 2013 08:28
Last Modified:	31 Jul 2013 08:46

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