The theory of brand revitalization : A means-end chain analysis perspective

Marton, Zsuzsanna (2013) The theory of brand revitalization : A means-end chain analysis perspective. Outstanding Student Paper, BCE, Marketingstratégia szekció.

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Item Type:Outstanding Student Paper
Notes:1. helyezett
Subjects:Marketing
ID Code:6224
Deposited By:Beáta Vasvár
Deposited On:31 Jul 2013 10:28
Last Modified:31 Jul 2013 10:46

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