Huawei’s new branding strategy and building the LTE network : How does Huawei introduce its own brand and LTE services in Hungary?

Somosi, Ágnes (2011) Huawei’s new branding strategy and building the LTE network : How does Huawei introduce its own brand and LTE services in Hungary? MA/MSc thesis, BCE Gazdálkodástudományi Kar, Marketing és Média Intézet.

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Item Type:MA/MSc thesis
Subjects:Marketing
Media and communication
ID Code:4320
Specialisation:Marketing szak
Deposited By: Beáta Vasvár
Deposited On:21 Apr 2012 07:37
Last Modified:02 Jul 2016 20:41

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