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A divatmárkák CSR kampányainak hatása a fiatalokban kialakult márkaimázs megváltozására = The Influence of Fashion Brand CSR Campaigns on Shifting the Pre-existing Brand Image of Young Customers

Csányi, Kristóf (2021) A divatmárkák CSR kampányainak hatása a fiatalokban kialakult márkaimázs megváltozására = The Influence of Fashion Brand CSR Campaigns on Shifting the Pre-existing Brand Image of Young Customers. Outstanding Student Paper, BCE, Fogyasztói magatartás és fenntarthatóság.

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Item Type:Outstanding Student Paper
Notes:1. díj
Subjects:Marketing
ID Code:15532
Specialisation:Kereskedelem és marketing
Deposited On:08 May 2023 13:54
Last Modified:08 May 2023 13:54

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