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An overview of how Search Engine Advertising contributes to the Customer Journey: analysis of in-depth interviews with digital marketing experts based on the EBM model

Szabó, Blanka Borbála (2018) An overview of how Search Engine Advertising contributes to the Customer Journey: analysis of in-depth interviews with digital marketing experts based on the EBM model. BA/BSc thesis, BCE Gazdálkodástudományi Kar, International Study Programs. Szabadon elérhető változat / Unrestricted version: http://publikaciok.lib.uni-corvinus.hu/publikus/szd/Szabo_Blanka_Borbala.pdf

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Free and unrestricted access: http://publikaciok.lib.uni-corvinus.hu/publikus/szd/Szabo_Blanka_Borbala.pdf


Item Type:BA/BSc thesis
Subjects:Marketing
ID Code:11898
Specialisation:Business Administration and Management
Deposited On:20 Mar 2019 11:16
Last Modified:02 Dec 2021 08:53

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