Postmodernity in marketing: relevance of brand communities

Zavarkó, János (2018) Postmodernity in marketing: relevance of brand communities. MA/MSc thesis, BCE Gazdálkodástudományi Kar, Corvinus Business School International Study Programs.

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Free and unrestricted access: http://publikaciok.lib.uni-corvinus.hu/publikus/szd/Janos_Zavarko.pdf


Item Type:MA/MSc thesis
Subjects:Marketing
ID Code:11375
Specialisation:Marketing
Deposited On:31 Jul 2018 11:56
Last Modified:31 Jul 2018 11:56

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