Measuring the impact of electonic word-of-mouth in the consumer decision making process: the influence of negative online reviews toward booking intention

Muhidin, Rizki Fajar (2018) Measuring the impact of electonic word-of-mouth in the consumer decision making process: the influence of negative online reviews toward booking intention. MA/MSc thesis, BCE Gazdálkodástudományi Kar, Corvinus Business School International Study Programs.

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Item Type:MA/MSc thesis
Subjects:Marketing
ID Code:11369
Specialisation:Marketing
Deposited On:31 Jul 2018 09:08
Last Modified:25 Oct 2019 08:10

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