Youtuber personal branding: analysis of content elements used for Youtuber branding in the light of the Elaboration Likelihood Model

Sujbert, Vivien (2017) Youtuber personal branding: analysis of content elements used for Youtuber branding in the light of the Elaboration Likelihood Model. BA/BSc thesis, BCE Gazdálkodástudományi Kar, International Study Programs Center.

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Free and unrestricted access: http://publikaciok.lib.uni-corvinus.hu/publikus/szd/Sujbert_Vivien.pdf


Item Type:BA/BSc thesis
Subjects:Marketing
Media and communication
ID Code:10637
Specialisation:Gazdálkodási és menedzsment
Deposited On:28 Feb 2018 15:25
Last Modified:28 Feb 2018 15:25

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