Celebrity endorsement impacts of celebrity endorsement on customer behavior through social media

Mók, Marcell (2017) Celebrity endorsement impacts of celebrity endorsement on customer behavior through social media. BA/BSc thesis, BCE Gazdálkodástudományi Kar, International Study Programs Center.

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Free and unrestricted access: http://publikaciok.lib.uni-corvinus.hu/publikus/szd/Mok_Marcell.pdf


Item Type:BA/BSc thesis
Subjects:Commerce and tourism
Marketing
Media and communication
ID Code:10634
Specialisation:Gazdálkodási és menedzsment
Deposited On:28 Feb 2018 14:37
Last Modified:28 Feb 2018 14:37

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