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The Critical Role of UX to the Future. Success of Incumbent Hungarian Banks : A playbook on how to attract and engage Gen Z users through UX design in banking

Török, Laura Luna (2021) The Critical Role of UX to the Future. Success of Incumbent Hungarian Banks : A playbook on how to attract and engage Gen Z users through UX design in banking. BA/BSc thesis, BCE Corvinus Business School, International Study Programs.

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Item Type:BA/BSc thesis
Subjects:Finance
Knowledge economy, innovation
ID Code:14861
Specialisation:Business Administration and Management
Deposited On:30 Sep 2022 08:07
Last Modified:30 Sep 2022 08:07

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