The New Source of Competitive Advantage - The Role of Corporate Social Responsibility in the Automotive Industry during the Global Crisis

Pölöskei, Péter and Solti, Gábor (2010) The New Source of Competitive Advantage - The Role of Corporate Social Responsibility in the Automotive Industry during the Global Crisis. Outstanding Student Paper, BCE, Management and Economics in the New Millennium.

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Abstract

The current global crisis has substantially shocked companies across industries or countries. During these difficult times companies should make hard decisions for their survival where their corporate social responsibility (CSR) activities can play an extraordinary role. This paper aims to explore the role of CSR activities in the crisis and point out their potential benefits that not only ensure survivals of companies but also create potential competitive advantages. Our topic focuses on automotive industry, especially on the Ford Company, that can present a very good example for other companies in management of crisis situations. Key words: Automotive industry, CSR architecture, Competitive advantage, Ford Motor Company.

Item Type:Outstanding Student Paper
Notes:3. helyezett
Subjects:Management, business policy
ID Code:2989
Deposited By: Tünde Móricz
Deposited On:07 Mar 2011 14:14
Last Modified:02 Jul 2016 20:27

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