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More than just a cup of tea? Examination of Dilmah tea’s business strategy implementation in pursuit of differentiation

Király, Gergő (2021) More than just a cup of tea? Examination of Dilmah tea’s business strategy implementation in pursuit of differentiation. BA/BSc thesis, BCE Corvinus Business School, International Study Programs.

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Item Type:BA/BSc thesis
Subjects:Management, business policy
Marketing
ID Code:14809
Specialisation:Business Administration and Management
Deposited On:26 Sep 2022 10:20
Last Modified:26 Sep 2022 10:20

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