Maric, David (2019) State of inbound marketing in the Hungarian SME market. BA/BSc szakdolgozat, BCE Gazdálkodástudományi Kar, International Study Programs. Szabadon elérhető változat / Unrestricted version: http://publikaciok.lib.uni-corvinus.hu/publikus/szd/Maric_David.pdf
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Szabadon elérhető változat: http://publikaciok.lib.uni-corvinus.hu/publikus/szd/Maric_David.pdf
Absztrakt (kivonat)
The study focused on assessing the level of inbound marketing adoption in the Hungarian Small Medium Enterprises (SME) market. There has been no prior comprehensive research in this topic. The research was conducted by a quantitative survey and qualitative in-depth interview analysis, in the prior the sample was recruited through LinkedIn Sales Navigator, more than 200 responses have been recorded. The in-depth interviews were conducted with 4 experienced marketing professionals. Consequently, the findings from both analyses have been compared, which resulted a substantially low level of inbound marketing adoption rate in the Hungarian SME market.
| Tétel típus: | BA/BSc szakdolgozat |
|---|---|
| Témakör: | Marketing |
| Azonosító kód: | 12562 |
| Képzés/szak: | Business Administration and Management |
| Elhelyezés dátuma: | 18 Dec 2019 15:29 |
| Utolsó változtatás: | 02 Dec 2021 09:17 |
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