State of inbound marketing in the Hungarian SME market

Maric, David (2019) State of inbound marketing in the Hungarian SME market. BA/BSc thesis, BCE Gazdálkodástudományi Kar, International Study Programs. Szabadon elérhető változat: http://publikaciok.lib.uni-corvinus.hu/publikus/szd/Maric_David.pdf

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Free and unrestricted access: http://publikaciok.lib.uni-corvinus.hu/publikus/szd/Maric_David.pdf

Abstract

The study focused on assessing the level of inbound marketing adoption in the Hungarian Small Medium Enterprises (SME) market. There has been no prior comprehensive research in this topic. The research was conducted by a quantitative survey and qualitative in-depth interview analysis, in the prior the sample was recruited through LinkedIn Sales Navigator, more than 200 responses have been recorded. The in-depth interviews were conducted with 4 experienced marketing professionals. Consequently, the findings from both analyses have been compared, which resulted a substantially low level of inbound marketing adoption rate in the Hungarian SME market.

Item Type:BA/BSc thesis
Subjects:Marketing
ID Code:12562
Specialisation:Gazdálkodási és menedzsment
Deposited On:18 Dec 2019 15:29
Last Modified:18 Dec 2019 15:29

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